Commercial B2B Pipelines

Freight & Logistics B2B Growth Engine

Capture high-volume commercial shippers and exporters. Turn route-specific search queries into structured RFQs with automated freight qualification.

Sub-Sectors:Freight Forwarders • NVOCCs • Custom House Agents • Exporters • Importers • 3PL & Cold Chain

Get Logistics Audit Speak With Sector Specialist

Sector Performance Metric

₹4.2 Cr

Verified Sales Pipeline in 90 Days

62% increase in sales rep response speed to commercial RFQs

Standard Benchmarks:

Cost Per Commercial RFQ

₹1,200 – ₹2,400

Verified B2B Qualification

89% Business Importers

RFQ to Quote Turnaround

< 22 Minutes

Annual Freight LTV

₹18L – ₹1.2 Cr

SECTOR OVERVIEW & UNIT ECONOMICS

Why Generic Marketing Fails in Logistics & Supply Chain

In logistics, shippers do not want generic corporate brochures; they need immediate capacity, lane pricing, and transit guarantees for specific container types or air freight corridors. Traditional agencies buy broad keywords like shipping company which attract consumers wanting to send personal luggage. GAPIN builds trade-lane specific acquisition funnels that capture verified business shippers and extract cargo specifications automatically.

COMMON INDUSTRY BOTTLENECKS

✕High ratio of junk enquiries: Consumer parcel inquiries clogging sales desks instead of high-margin commercial container bookings.

✕Slow quotation turnaround: Shippers request quotes from 3 forwarders; the forwarder that responds within 15 minutes wins 70% of the contracts.

✕Fragmented cross-border targeting: Difficulty targeting manufacturing export hubs across Gujarat, Maharashtra, South India, and Gulf trade lanes.

✕No CRM pipeline tracking: Sales reps maintain quotation files locally in Outlook or Excel without automated follow-up sequences.

THE 5-STAGE PIPELINE

The GAPIN Logistics Acquisition Architecture

STEP 01

Trade Lane & Port-Specific Ads

High-intent search campaigns targeting specific corridors (e.g., Nhava Sheva to Jebel Ali, Chennai to Rotterdam, Air Cargo US).

STEP 02

Smart RFQ Capture Landing Page

Interactive freight quote form capturing Origin, Destination, Cargo Weight, Volume (CBM/FCL/LCL), and Incoterms.

STEP 03

Instant AI Route Verification

Automated conversational bot verifies whether the inquiry is commercial B2B, validates GST/IEC number, and estimates rate brackets.

STEP 04

Sales Rep Instant Alert

Direct alert sent to pricing desk with structured cargo specifications for rapid quotation within 15 minutes.

STEP 05

Post-Quote Automated Nurture

Automated follow-ups on day 2, 4, and 7 highlighting shipping reliability, demurrage support, and customs clearance track record.

VERIFIED CASE STUDY • Mumbai & UAE LanesPROVEN RESULTS

International Freight Forwarder & Customs Broker

The Challenge

Wasting 45% of ad budget on personal cargo leads; sales reps taking over 24 hours to deliver shipping quotes.

The GAPIN Solution

Restructured Google Ads around specific container trade lanes, built dynamic RFQ calculator, and integrated automated WhatsApp quote notifications.

The Business Outcome

Added 34 new recurring monthly shipping corporate accounts; total sales pipeline reached ₹6.8 Cr within 6 months.

Build Your Logistics Acquisition System

Schedule an 18-point sector performance audit. We will review your current ad campaigns, landing pages, and lead follow-up speeds.

Request Free Logistics Audit